Brand can be defines as a name
Brand can be defines as a name, term, design, symbol or any other feature that identify one seller goods or services distinct from those of other sellers. Brand also can be known as an image representative for a product or services to be known among others.
Based on this case has stated that Unilever to want fewer of them. This is because since the formation of the company, Unilever expanded to include more than 1600 brands. This expansion led to the absence of a unified identity for Unilever’s products. For instance, the company maintained multiple brands for ice cream to serve each of its international markets. Company five years goal “Path to Growth” is to aim to winnow down the 1600 brands to 400, which can support a unified global identity for the company. The company wanted to simplify their product line to outreach to a more specific public knowing exactly what items they wanted to get involved in the market place.