Businesses cannot succeed without keeping customers loyal to their brands
Businesses cannot succeed without keeping customers loyal to their brands. Customers are the greatest asset to a business. Even though there are established systems in place to build and maintain brand loyalty there are still issues and challenges that Massy stores Guyana Inc. might face in order maintain loyalty after a customer would have made a purchase.
Poor after sale services is a major challenge. After sale services are the processes which ensure customers are satisfied with a product or service after they would have made a purchase. It plays an important role in customer satisfaction and retention. Staying in touch with customers, following up after they would have made a purchase, being receptive to their feedback and complaints, and even showing appreciation are all part of providing after sale services. Poor after sale services will result in not be able to build proper long-term relationships with customers. Customers may not believe in their brand and may not return neither refer their business to anyone.
The key to repeat purchase is availability. Consistency begins by pinpointing the products or services your customer wants to buy and the reason why they buy them. Inconsistency in product availability can leave customers with no other option but to choose a substitute products or even take their business elsewhere which can be problematic for Massy Stores Guyana Inc.
Customer service is the interaction between employees and customers and is an integral part in customer experience. Customers might not reach out the company when they receive a poor customer service experience. Instead, they will reach out to their friends and families. If the customers are not treated right and the company becomes known for bad customer service its reputation will suffer, customers will not return, and the company can go out of business.