Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can promote their campaigns by utilizing the power of social media. In recent years, the use of social media has been growing rapidly worldwide. Social media campaign is now been consider as a method that able to help companies to increasing brand awareness and recognition efficiently. Past studies has reported that 58% of the companies that applies social media in their operating system for over the 3 years has been proven to increase in their profit and 85% of the companies reveal that there is an increase in their market exposure rate. For this reason, many airline industries have collaborated with the social media platform and implement it into their service channels and sales.