Taking everything into account brings us to Starbucks’ initial global market strategy
Taking everything into account brings us to Starbucks’ initial global market strategy. Shortly after gaining a solid perception of the culture and economy of China, Starbucks enters their market. Its initial strategy consisted of joint ventures as well as allowing other business personages to market their business for them. As this event takes place Starbucks join forces with local business partners that are familiar with the fluctuations of political and business landscapes. The advantages and disadvantages involved the money being made. Starbucks investment cost was far from an outrageous one and thus lowered many risks for the company. As time went by and when China finally enters the World Trade Organization, Starbucks gained some confidence. Starbucks felt as if they were suitable enough to take on their business alone. Considering this, Starbuck then bought out their local business partners taking over a great amount of other locations.